Marketing, Late Nights and Fashion: A Fashion Marketing Student guide

Learning about fashion is a lot more than just following the recent trends or designing pretty and creative outfits. It's about blending creativity with strategy and turning passion into something unique. Something I learned about fashion is just as much about business as it is about style. From understanding recent market trends to diving into consumer behaviour and branding, the behind-the scenes work which is just as essential as the finished product. If you desire to create your own brand one day, mastering to maintain both creativity and strategy will set you apart. A good example is when I worked on my recent Valentine’s day window display. It was not just how it looks but researching about how different brands promote their products and creating a strategy which the customers can feel connected to the moment they walk by it. 

A game changing lesson? Constructive criticism is gold. As hard as it is to hear feedback on something you’ve poured your heart into and worked so hard on, it's one of the best ways to grow, even if it comes from professors, classmates, or industry professionals, each comment helps improve your skill and push ideas further. In addition to that, Consistently being open to hear feedback has helped me learn to see things from different point of view which is where real creativity starts to thrive.